It’s difficult to pinpoint why you’re getting the “Missing Permissions” error, but thankfully, there are solutions to the problem. If you’re ripping your hair out over this error, then read below for a method that works for you.

Double-check with Incognito Mode

Does the problem come from your end? A great way to answer that question is by visiting Google Analytics with Incognito Mode. What that does is provide a clean version of Google Chrome, one that doesn’t have any extensions or saved cache data. If you don’t see an error, then the problem is on your end. If you do still see an error, then it may be Google Analytics themselves. But to be sure, use the other solutions below.

Did You Try Turning It Off?

All jokes aside, shutting down your Google Chrome browser is known for fixing a few errors. Somewhere, somehow, one file got all bent out of shape and is now a nuisance. You can silence all processes acting up by closing it down. And while you’re at it, use Task Manager to ensure all Google Chrome’s processes were shut down.

  1. Right click on your taskbar. In the menu that appears, click Task Manager.
  2. In Task Manager, click More Details.
  3. Find Google Chrome among the list. Once found, right click on it. In the drop down menu, choose End Task.

Bookmarks are fantastic for holding onto websites you visit often, providing a one-click button to your favorite websites. However, if a website’s URL changes, that bookmark becomes obsolete. And it just so happens that Google Analytics changed their URL structure. If you used a bookmark to visit Google Analytics, it may be outdated. Instead, visit Google Analytics by way of proper channels and see if anything changes. If the error disappears, then by all means create a new bookmark for future use.

Disable Your Google Chrome Extensions

So, if you used Incognito Mode and discovered Google Analytics was working again, that means the problem is on your end, specifically your browser. The most likely culprit are your Chrome extensions. Now, you don’t have to necessarily delete them, but you should disable them one by one until the error disappears. Or, alternatively, disable them all at once, but enable one by one until the problem appears. Either way you’re disabling and enabling extensions. This will allow you to pinpoint the extensions giving you issues. It’s up to you to decide what you do with them afterwards. One example is ad blockers. These wonderful extensions seem to be a thorn in Google Analytics’ side.

Delete Google Chrome’s Cache

Data corruption is not uncommon among computers. Sometimes it’s everyday corruption, the kind that doesn’t hurt your computer, but rather the software involved. In this case, a corrupted file in your cache – data that’s constantly rewritten – is causing a problem in the backend. By dumping your cache, you can start over. Your information will stay intact, but deleting cache will make your browser slowly for a bit. Cache helps programs run faster by holding onto certain files. Ever notice how software seems to run faster after you’ve used it a couple times? That’s your cache data working.

  1. In the top right corner of Google Chrome, there’s three vertical dots. That’s Customize and control Google Chrome. Go ahead and click on them. A drop down menu will be revealed.
  2. Hover your mouse cursor over History to reveal an additional menu. Choose History from the second menu. Note: Alternatively, you can press CTRL + H.
  3. On the left hand side, click Clear Browsing Data. A pop-up window will appear.
  4. Uncheck everything. Keep Cached Images and Files checked.
  5. Click Clear Data.

Bottom Line

The “Missing Permissions” error is certainly hard to figure out, one that Google should get right on to fixing. Until then, you’ll have to rely on strange solutions to keep the problem at bay. If you managed to fix the issue with one of the solutions above, spread this information to your buddy or coworkers. Knowledge truly is power.

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